Skuads launches ChatGPT Ads: appear in ChatGPT when your customers are looking for a provider

Skuads, the digital marketing agency dedicated to small and medium businesses, is launching its ChatGPT Ads offer. Since August 2026, ChatGPT has been showing sponsored ads in France under its answers, when they match the topic of the conversation. Skuads now helps its clients be present there.

More and more individuals ask ChatGPT which company to choose to renovate a bathroom, repair a roof or maintain a garden. With ChatGPT Ads, a local business can appear right below the answer, at the precise moment the prospect is looking for a provider.

How it works

• The prospect asks ChatGPT a question. The answer remains independent: advertising does not influence it.
• When the topic matches the business’s activity, its ad appears below the answer with the “Sponsored” label: logo, title, text, image and link.
• The advertiser pays per click or per impression. The inquiries generated are measured, without ever accessing the conversations.

Skuads takes care of everything

Skuads opens the ad account, sets up conversion tracking, chooses the conversation topics to target, writes the ads and prepares the visuals in the ChatGPT format. The campaigns are then launched and optimized over time.

“Your future customers no longer search only on Google, they also ask ChatGPT their questions. We want local businesses to be visible there right now, ahead of their competitors,” said the Skuads team.

Pricing and availability

The ChatGPT Ads offer is available today in France. It includes an initial setup fee of €490 excl. VAT, followed by management fees of 10 to 20% of the media budget, with a minimum of €290 per month. The media budget is set with each client according to their goals.